Smart, very smart! This Legal Technology article describes what kinds of firms & clients might benefit from a page on MySpace:"When Missouri City, Texas, entertainment lawyer Leslie Warren Cross launched a MySpace.com page in 2006, he wanted a way to provide up-and-coming musicians basic information about the legalities of music contracts. "But Cross says that as he acquired...
Very interesting article about a clever law firm marketing strategy from the Associated Press:"A racy billboard proclaiming, 'Life's short. Get a divorce,' caused such an uproar that city workers stripped it from its downtown Chicago perch after a week. "It wasn't so much about the partially clothed man and woman on the law firm's ad. It was the phrase that lawyers Corri Fetman and...
It's certainly smart to face this possibility now, right? Even if the law biz doesn't cool: "Will the good times cease to roll for leading law firms? "With some gloom -- though not so much doom -- industry observers forecasted a cooling of the legal market over the next five years at the Law Firm Leaders Forum, held Thursday and continuing today in San Francisco. Ever-increasing...
Gosh, there are so many reasons. You can find editing help & more from a new blog (written by an experienced 'wordsmith for law firms'); this post, for example:"The firm of Vinson & Elkins has a scholarship program for high school students who are interested in 'pursuing a career in law.' "Great! But take a look at these excerpts from the firm’s overview of the program.The...
I'm not familiar with this software, but anything that aids efficiency is worth a look: "Open Text has announced new enhancements to its LegalKEY Practice Support Suite, designed to help law firms be more effective, efficient and compliant. "Open Text Legal Solutions provide an integrated product offering developed specifically to support law firms' business practices and proactive...
This sounds like a very interesting group! Hmm, wonder if they need any paralegals? "Sheppard, Mullin, Richter & Hampton is stepping onto the runway with the launch of its new practice group: fashion and apparel. "From negotiating contracts for TV reality show 'Project Runway' to fending off UGG boot knock-offs, the new group is marketing itself as the go-to firm for Los Angeles and...
Comments about the attrition of associates probably of interest to paralegals too: "Interesting post from Larry Bodine about how the associate attrition problems that I blogged about last week are taking a toll on lawyer marketing efforts. Apparently, because few lawyers see themselves as making partner or don't care about partnership as a goal, they're not particularly interested in...
Something new that paralegals might use to climb the ladder? "It took legal professionals a while to embrace customer relationship management (CRM) technology, but the advent of products tailored to the specific needs of the industry has made it easier than ever for attorneys to trust the tech with their most sensitive asset. "This is especially true in large firms, which have no...
Very important article about paralegal regulation & how some firms might be taking advantage of certification to market services to their clients: "Since last summer, paralegals in North Carolina have been able to apply for certification as a North Carolina Certified Paralegal, or NCCP. The designation means they have met the standards set by the state for the minimum knowledge...