How Web-Savvy Is Your Firm?

Very good article from Law.com’s Small Firm Business newsletter offers advice for paralegals & others in the legal world helping to manage law firm websites:

"…a recent survey of the Web sites of the Am Law 200 — by marketing consultants Greenfield/Belser and The Brand Research Co. — found that many sites fail to effectively market their law firm or differentiate themselves from competitors.

"So if the largest firms with huge budgets and access to consultants still end up creating generic, fungible sites, how can smaller firms, with tighter belts, be more effective?

"The answer is by fully embracing the latest wave of marketing technology tools, including blogs, podcasts and RSS feeds, among others."

Yeah, go get’em!

Leave a Reply

Your email address will not be published.