Yes, phone makers want cool designs as much as cool technology:
"Alison Hong never thought she’d be turning heads with a cell phone, but that’s exactly what’s been happening with her latest gadget.
"The 22-year-old San Francisco paralegal just bought an LG Fusic — a sleek, white phone from Sprint with colored face plates — and noticed the reactions immediately.
"’You know how people leave their phones on the table? People will always grab my phone first because it catches their eyes,’ she said. ‘They think it’s an iPod phone.”’