“Solos’ First Step: Converting Contacts Into Clients”

Very helpful advice from The Connecticut Law Tribune:

"Office space? Check. A computer and other requisite technology? Check. Clients?

"For attorneys venturing out on their own, that’s not only the hardest ingredient to come by, it’s also the most vital.

"Depending on their legal niche, or how desperate they are for business, solo practitioners can spend as much time marketing themselves as they do racking up billable hours. Without the safety net of an existing clientele, everyone they meet is a potential client and/or referral source.

"’If you want to go out on your own, personality is the key,’ insisted attorney Matthew Lloyd Brovender, who graduated from Quinnipiac University School of Law in 2003.


"Laura Flynn Baldini benefits from a wide referral network for her 3-year-old Farmington, Conn., practice that includes insurance defense, personal injury and commercial law. After she left a large Hartford firm, one of her first projects was to create a presence on the Web to connect with clients, especially those from out of state. ‘It’s another way for them to get to know me,’ Baldini said. ‘Being a good businessperson is as important as being a good lawyer."